PILLAR 01
HubSpot
The revenue core: CRM architecture, data model, lifecycle, pipelines, automation and reporting engineered around the business process rather than default settings.
SOLUTIONS
We engineer the systems
behind your growth.
HubSpot, web and systems engineering under one architecture. From architecture to implementation to ongoing engineering, we design, connect and scale the systems your revenue runs on.
LAYERExperience Layer
LAYERIntegration Layer
CORERevenue Core
LAYERData Layer
THREE PILLARS
HubSpot, Web and Systems — engineered together.
Most businesses buy these separately and then pay for the gaps between them. We architect them as one system, so the CRM, the website and the integrations agree.
PILLAR 02
Web & Digital Platforms
The experience layer: websites, HubSpot Content Hub, applications and portals, ecommerce and membership platforms — engineered as part of the wider system.
PILLAR 03
Systems, Integrations & Automation
The connective architecture: APIs, webhooks, event handling, data ownership and automation that keep every platform working from the same truth.
HOW WE ENGAGE
DISCOVER
ARCHITECT
ENGINEER
CONNECT
AUTOMATE
OPTIMIZE
The capabilities below aren’t a catalogue. They’re different ways RattleCoder can enter and support your system — from first discovery to long-term optimization.
CAPABILITIES
Five ways in.
One engineered system.
Each capability is a different entry point into your ecosystem. Together they cover the full lifecycle — from understanding the problem to operating the solution.
01 — ARCHITECTURE
Strategy & Architecture
Understand your business, systems and data before deciding what to build.
- CRM architecture
- RevOps architecture
- Solution design
- Technical discovery
- Data architecture
- Automation architecture
- Technical audits
02 — ENGINEERING
HubSpot Engineering
Build sophisticated HubSpot experiences, applications and systems designed around your business.
- HubSpot CMS
- Custom modules
- UI extensions
- Custom objects
- HubDB
- Serverless
- Custom applications
- Advanced development
03 — INTEGRATIONS
Systems & Integrations
Connect the platforms, data and applications your business depends on.
- API integrations
- CRM integrations
- Data synchronization
- Webhooks
- SSO
- External platforms
- Middleware
- Event-driven architecture
04 — AUTOMATION
Automation & AI
Turn repetitive processes into intelligent, reliable systems.
- HubSpot workflows
- Business automation
- Lead routing
- Data automation
- AI enrichment
- AI classification
- Event-driven automation
- Operational automation
05 — MANAGED ENGINEERING
Ongoing Engineering Partnership
Extend your team with experienced HubSpot engineers who understand your systems.
- Continuous development
- Platform optimization
- Integration maintenance
- Automation improvements
- Technical support
- Architecture guidance
- Ongoing development
START WITH THE PROBLEM
What are you trying to solve?
Select the problem that sounds closest to yours. We'll show you where we'd start.
RECOMMENDED CAPABILITY
→ Systems & Integrations
SUPPORTING CAPABILITIES
- Strategy & Architecture
- HubSpot Engineering
- Automation & AI
ARCHITECTURE FIRST
Start with the architecture.
The right solution isn’t always another tool. Sometimes it’s a better way for the systems you already have to work together.
01 · LAYERExperience Layer
02 · CORERevenue Core
03 · LAYERIntegration Layer
04 · LAYERData Layer
05 · LAYERAutomation Layer
06 · LAYERIntelligence Layer
ENGAGEMENT MODEL
Three ways to
work with us.
Every engagement starts with understanding the system. From there, the shape of the work follows the problem — not the other way around.
SELECTED WORK
See the engineering in action.
Real systems, architected and engineered — each with a full technical write-up of the problem, the architecture and the engineering behind it.
FAQ
Frequently asked questions
Systems that have grown faster than their structure: CRM data nobody trusts, processes held together by manual work, platforms that don't share context, reporting that can't be reconciled, and customer experiences that break between tools.
No. HubSpot is a core competency and frequently the revenue core of the systems we design, but our work spans web platforms, custom applications, data infrastructure, integration layers and automation across whichever platforms your business already relies on.
Usually, yes. Most engagements are architectural corrections rather than rebuilds — restructuring data models, redrawing ownership between systems, and replacing fragile automation. A rebuild is a recommendation of last resort with a stated reason.
Yes. We design the integration layer first — which system owns which record, how events move, how failures are handled — and then implement it with APIs, middleware or serverless functions depending on the reliability and volume the system needs.
Yes. We frequently work as the engineering and architecture function alongside internal marketing, sales, RevOps or product teams, and alongside other agencies handling design, campaigns or content.
Discovery and architecture. We document the current system, clarify the business processes it has to support, and produce a target architecture with clear boundaries and sequencing — so implementation is an execution problem rather than a discovery problem.
START ANYWHERE
Not sure where to start?
Tell us what you’re trying to build, fix or connect. We’ll help you understand the problem before recommending the solution.