WEB · HUBSPOT CONTENT HUB
On HubSpot, the website and the CRM are the same system. That is the advantage — and it is only realised when content is modelled as structured data, modules are built to be reused, and pages can read the CRM record of the person viewing them. We engineer Content Hub sites that way.
THE REAL PROBLEM
TEMPLATE SPRAWL
Each campaign added another template and another near-duplicate module, and nobody can now change a pattern site-wide.
CONTENT AS PAGES
Repeating content — locations, products, episodes, resources, people — is maintained as individual pages instead of structured records.
MARKETERS BLOCKED
Every content change needs a developer, because modules were built rigid rather than configurable.
CRM DATA UNUSED
The CRM knows who the visitor is and the website shows everyone the same thing.
FORMS WITHOUT PROCESS
Submissions arrive as contacts with no lifecycle, ownership, routing or follow-up logic behind them.
PERFORMANCE DRIFT
Third-party scripts, heavy assets and unstructured markup have pushed page performance and accessibility below an acceptable line.
CAPABILITIES
01 · CAPABILITY
A custom Content Hub theme with a governed module library: configurable fields, consistent patterns and safe editing for non-technical teams.
02 · CAPABILITY
Repeating content modelled as data, rendered through dynamic pages — so a new item is a row, not a build.
03 · CAPABILITY
Content that responds to who is viewing it: membership and private content, progressive disclosure and CRM-driven personalisation.
04 · CAPABILITY
The website as a process trigger — forms wired into lifecycle, routing and automation, and pages connected to systems outside HubSpot.
ARCHITECTURE
Content, CRM and automation share one platform. The engineering job is to keep each concern in the right place.
TEMPLATES, CONFIGURABLE MODULES, DESIGN SYSTEM
HUBDB TABLES, DYNAMIC PAGES, LISTINGS
CONTACTS, PROPERTIES, LIFECYCLE, WORKFLOWS
APIS, WEBHOOKS, EXTERNAL CONTENT AND DATA
HOW WE WORK
01
We define the content types, their fields and relationships, and which of them belong in HubDB, in the CRM, or in an external system.
02
A theme and module library are built to be composed by editors, with fields designed around the content model rather than one page design.
03
Dynamic pages, listings, personalisation and access rules are implemented against the model so behaviour is consistent everywhere.
04
Forms, lifecycle, routing and automation are connected so website activity produces usable CRM records and reporting.
05
Markup, assets, scripts and keyboard behaviour are reviewed, and the team is handed a system they can operate without a developer for routine work.
RIGHT-SIZED ARCHITECTURE
HubSpot Content Hub is a strong platform for content and marketing experiences that live close to the CRM. It is not the answer to everything, and we say so.
Right fit: content, campaigns, personalisation and lifecycle in one place
Right fit: structured content that should drive pages and automation
Consider a custom application for heavy authenticated or operational functionality
Either way, the CRM stays the revenue core and the site reads from it
RELATED EXPERTISE
FAQ
CONTENT HUB
Tell us what the site has to do for your customers and your CRM. We will model the content and the architecture before building anything.
